Interview questions for Marketing Manager/Specialist/Strategist/Associate

Interview questions for Marketing Manager

Hard skills interview questions:

What’s your understanding of our target audience and how we help them?
Imagine we’re about to release a new product in three months. How would you help orchestrate a successful launch with a budget of $500K, including media spend?
What do you think sets our brand apart from our competitors?

Behavioral:

Tell me about a time when you had to act quickly but didn’t have a lot of data to inform your decision. What did you do and what was the outcome?
Tell me about a product that you successfully marketed. What was your strategy and who was your audience? What channels did you use and how did you measure the impact?
Describe a time when a marketing campaign you were involved with failed. What did you do?

Soft skills interview questions:

Describe a situation when you had to work with a highly creative group of people with differing opinions. How did you handle the situation to keep the project on track?
What’s a new marketing tactic that you’ve tried recently? What did you learn?
Tell me about a time when the demands of a project changed significantly. How did you ensure a successful outcome?

…

Why do you think people buy our product?
What types of things do you take into consideration when obtaining a new order or client?
Whose job is it to handle customer service?
Give me an example of the toughest customer service issue you solved.
If you were to give me a 2 sentence description on the merits of the last thing you sold, what would it be?
What do you think is the best way to motivate a customer (or employee) to follow your lead?
Give me an example of a plan you developed that helped you obtain more business for one of your previous jobs.
How important is it to retain a prospect’s good will over closing an order today?
Why do you want this job?
Where do you plan to be in 5 years?
How do you approach training your team?
What would be your first approach to customer satisfaction research?

How do you determine whether a marketing strategy has been successful or not?
Describe your most successful marketing campaign to date. What was your role, and how did you work with others to achieve your goals?
Have you ever participated in a marketing activity that has failed? If so, what went wrong and how would you do it differently next time?
Which marketing channels would you use to promote a new product?
In your opinion, what challenges will impact the marketing industry in the next five years?

What do you use to measure social media metrics?
Can you describe a successful campaign that you developed?
How do you judge the success of a campaign?
How do you decide which social media platforms should be used?
Have you ever received negative feedback on a campaign you developed? What was your response?

What steps would you take to create a social media campaign for a new product?
Tell me about the most challenging advertising project you’ve been a part of?
Which of the most recent major product campaigns currently running would you like to have been associated with, and why?
How do you believe people discover and develop a preference for new brands?
Can you describe your experience managing paid advertising methods like pay-per-click (PPC) or sponsored content campaigns?
How do you go about conducting an analysis of your competitors?
How do you use SEO to increase traffic for online content?
Do you have experience working with Google Adwords? If so, can you explain the benefits and how Google Adwords can help reach new prospects?
How do you measure and report the results from the advertising channels an organization uses over time?
What marketing channels do you prefer to use, and why?