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Interview questions for Marketing Manager/Specialist/Strategist/Associate

☰ Table of Content

Interview questions for Marketing Manager/Specialist/Strategist/Associate

Marketing Manager

Hard skills interview questions:

  • What’s your understanding of our target audience and how we help them?
  • Imagine we’re about to release a new product in three months. How would you help orchestrate a successful launch with a budget of $500K, including media spend?
  • What do you think sets our brand apart from our competitors?

Behavioral:

  • Tell me about a time when you had to act quickly but didn’t have a lot of data to inform your decision. What did you do and what was the outcome?
  • Tell me about a product that you successfully marketed. What was your strategy and who was your audience? What channels did you use and how did you measure the impact?
  • Describe a time when a marketing campaign you were involved with failed. What did you do?

Soft skills interview questions:

  • Describe a situation when you had to work with a highly creative group of people with differing opinions. How did you handle the situation to keep the project on track?
  • What’s a new marketing tactic that you’ve tried recently? What did you learn?
  • Tell me about a time when the demands of a project changed significantly. How did you ensure a successful outcome?

  • Why do you think people buy our product?
  • What types of things do you take into consideration when obtaining a new order or client?
  • Whose job is it to handle customer service?
  • Give me an example of the toughest customer service issue you solved.
  • If you were to give me a 2 sentence description on the merits of the last thing you sold, what would it be?
  • What do you think is the best way to motivate a customer (or employee) to follow your lead?
  • Give me an example of a plan you developed that helped you obtain more business for one of your previous jobs.
  • How important is it to retain a prospect’s good will over closing an order today?
  • Why do you want this job?
  • Where do you plan to be in 5 years?
  • How do you approach training your team?
  • What would be your first approach to customer satisfaction research?

Marketing specialist

  • How do you determine whether a marketing strategy has been successful or not?
  • Describe your most successful marketing campaign to date. What was your role, and how did you work with others to achieve your goals?
  • Have you ever participated in a marketing activity that has failed? If so, what went wrong and how would you do it differently next time?
  • Which marketing channels would you use to promote a new product?
  • In your opinion, what challenges will impact the marketing industry in the next five years?

Marketing strategist

  • What do you use to measure social media metrics?
  • Can you describe a successful campaign that you developed?
  • How do you judge the success of a campaign?
  • How do you decide which social media platforms should be used?
  • Have you ever received negative feedback on a campaign you developed? What was your response?

Marketing associate

  • What steps would you take to create a social media campaign for a new product?
  • Tell me about the most challenging advertising project you’ve been a part of?
  • Which of the most recent major product campaigns currently running would you like to have been associated with, and why?
  • How do you believe people discover and develop a preference for new brands?
  • Can you describe your experience managing paid advertising methods like pay-per-click (PPC) or sponsored content campaigns?
  • How do you go about conducting an analysis of your competitors?
  • How do you use SEO to increase traffic for online content?
  • Do you have experience working with Google Adwords? If so, can you explain the benefits and how Google Adwords can help reach new prospects?
  • How do you measure and report the results from the advertising channels an organization uses over time?
  • What marketing channels do you prefer to use, and why?
Update: 2021-11-13